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Why Buy a Generic Domain?

Generic domains, such as knockers.com, are valuable assets because they describe products, services and/or concepts in the same words that people already think about them.

It is very easy to remember a generic keyword domain name because it matches your thought process:
“I am wanting to buy a magazine subscription for Matt… Ah yes, I’ll check out MagazineSubscriptions.com!”

This means you will save your money each time you advertise your web presence as the “message” will stick.

Your web address will be easier to promote offline and by word of mouth since it is easy to spell and easy to talk about.

The right generic domain name will also improve your search engine optimisation (SEO) since Google and most other major search engines give “exact match” domain names a ranking boost (see this research by SEOMoz)

Exact match, generic domain names can also boost the ROI of your PPC search engine advertising by delivering more clicks and visits with better click thru rates and improved quality score, leading to reduced CPC (cost per click).

Domain names are unique. You can secure an “unfair marketing advantage” by buying the most relevant domain for your business, and stop your competitors from getting their hands on it.

Why Buy an Acronym Domain Name?

Acronym domain names, such as XBC.com, are very valuable assets to have, and beneficial when they match the shortened version of your business name, product and/or service. They are short and sweet, easy to remember, and very quick and easy to type. You should secure your business’s acronym domain, before another business does because then it will be gone for good.

You could build your website around the acronym domain, or simply redirect the acronym domain to an existing longer URL. eg: XBC.com redirecting to eXtremeBoxingCompetition.com